I Know You, I Like You…Can I Trust You?

I Know You, I Like You…Can I Trust You?

It’s a fundamental truth — people do business with people they know, like, and trust. We’ve recently explored “knowing” (read Arden Coaching’s post: “Four Networking Traps to Avoid,”) and “liking” (read Arden’s post: “People Do Business With People They Know, Like,...