1. “WHO you are speaks louder than WHAT you say”
This is really about putting connection above content. Now, I want to be clear because obviously good content is crucial but good content can mean absolutely nothing if there is not a connection between you and your audience, so certainly put time and attention into your material, but understand that an emotional and energetic connection with your audience is what’s going to make you memorable.
2. “Images speak louder than words”
This relates to the use of PowerPoint in more formal presentations—many of us have listened to speakers who misuse this tool to the point of creating “Death by PowerPoint!”
Never use PowerPoint as your notes, and if you have to use words, try not to have more than 6-8 words per slide. I believe that if you know your material well, and can read your audience, attention-getting Power Point images can powerfully add to your words, not replace them.
3. “Less is more” or (KISS- Keep It Simple Speaker”!)
Let’s face it: we live in a world of information overload. It’s estimated that the human brain can actually only focus on and remember three key things at a time which is why we codify information, very often in bundles of three (area codes, social security numbers, etc.) So consider the essence or main objective of what you want to say in your presentation, and make sure that whatever information you share meets that specific objective and is broken into a maximum of three main “chunks” or concepts/subcategories/topics. I call this the “Rule of Three.”
“Know your stuff, know who you are stuffing…and know when they are stuffed!”When putting together a presentation the Rule of Three is of critical importance: Never have more than 3 Key points to meet your objective; fit all of your content into those three key points. The following basic outline is very helpful in structuring what you want to say in a presentation:
- Opener: (the attention-getter…story, anecdote provocative statement, etc.)
- Intro: (Introduce yourself if possible. Ask yourself “what do I want the audience to know about me that will help establish a connection and build my credibility?”)
- Objective: This is probably the most important thing you’ll do in writing your presentation. The objective (and there should only be one) is the theme around which you will weave content, and answers the question, “what do I want my audience to know, to think, to understand, to feel, or do when they leave that room?”
Stage Fright Rescue!
So, once your presentation is organized and you are feeling pretty confident in your material (which is the #1 way to reduce stage fright)…you still have to get up in front of all those eyes looking at you and share your information! Here are three quick tips that may help:- Eat a banana! Believe it or not, bananas contain beta blockers that will help reduce some of the adrenaline rush that can create havoc in your system.
- Do “lazy 8’s” With a pen and paper, using your dominant, then your non-dominant hand, draw the infinity sign (number 8 on its’ side) for 1-2 minutes, or clasp hands together, fingers and thumbs intertwined and “draw” the figure eight in the air for up to a minute before presenting.
- Do the “cross-crawl:” march in place, touching the opposite hand to the opposite leg for at least 12 repetitions. This creates cooperation between the two brain hemispheres and reduces stress and increases performance.